legal

privacy policy

last updated: may 2026  ·  human made things

the short version

posè does not collect your photos, video, or any content you create. all AI features run entirely on your iPhone — nothing from the camera ever leaves your device.

we use two third-party services: RevenueCat for purchase management and TelemetryDeck for anonymous usage analytics. both are disclosed in full below. neither is used for advertising, and neither tracks you across other apps or websites.

1. camera & on-device processing

posè requires access to your iPhone's camera to provide real-time photography coaching. camera data — including live video frames, pose tracking output, and aesthetics scores — is processed entirely on-device using Apple's ARKit, Vision, and Core ML frameworks.

no camera data is ever transmitted to any server, by us or any third party. it is processed in real time and immediately discarded. we do not store, save, or retain photos or video in any form.

2. in-app purchases — RevenueCat

we use RevenueCat to validate App Store receipts, manage subscriptions, and check entitlements. RevenueCat acts as a data processor on our behalf under a Data Processing Agreement.

RevenueCat, Inc.
san francisco, USA  ·  hosted on Amazon Web Services (US)
revenuecat.com/privacy
purchase data

when you make or restore a purchase, the following data is sent to RevenueCat:

  • Apple receipt — your in-app purchase history for posè
  • device metadata — device type, OS version, locale, currency code
  • last seen timestamp — the date and time you last opened the app
  • IP address — used only to infer your country code at request time, then immediately discarded; the IP itself is never stored by RevenueCat
  • anonymous user identifier — a random string generated by RevenueCat ($RCAnonymousID) that is not linked to your name, email address, or Apple ID

we do not pass your email address, name, phone number, or any personal identifier to RevenueCat. we do not enable RevenueCat's advertising identifier (IDFA/IDFV) collection.

RevenueCat does not sell your data and does not use it for advertising. it does not track you across third-party apps or websites. as the data controller, we are responsible for ensuring your data is handled lawfully by our processors.

3. usage analytics — TelemetryDeck

we use TelemetryDeck to understand how posè is used — for example, which features are most used and whether the app is stable — so we can improve it over time. TelemetryDeck is designed from the ground up to be privacy-preserving and does not collect personally identifiable information.

TelemetryDeck GmbH
augsburg, germany  ·  stored in the EU (Azure Amsterdam, AWS Frankfurt, Hetzner)
telemetrydeck.com/privacy
anonymised analytics

for each analytics event, TelemetryDeck receives:

  • anonymised user identifier — your identifier is salted and SHA-256 hashed on-device before transmission. TelemetryDeck's servers then apply a second salt and hash using a daily-rotating secret. the result cannot be reversed and cannot be correlated across different days. neither TelemetryDeck nor we can determine who you are from this value.
  • event name — e.g. "app launched" or "feature used"
  • timestamp — rounded to the nearest hour
  • device metadata — OS version, app version, device model (e.g. "iPhone15,2"), language, locale, screen size, accessibility settings

IP addresses are never stored by TelemetryDeck — not in databases, not in log files, not anywhere. no cookies are used. TelemetryDeck does not track you across other apps or websites.

TelemetryDeck's double-hashing process means the data it stores is fully anonymised under GDPR — re-identification is not possible even with additional information. we disclose it here in the interest of transparency, not because we are legally required to.

4. Apple App Store privacy label

in accordance with Apple's App Privacy requirements, posè discloses the following data types. all are used for analytics and app functionality only — none for advertising or cross-app tracking.

category type purpose linked to you? for tracking?
purchases purchase history app functionality, analytics no no
identifiers device ID analytics no no
usage data product interaction analytics no no

we do not collect: contact information, precise or coarse location, health or fitness data, financial data, sensitive information, browsing history, search history, messages, or camera / microphone content.

5. data we do not collect

6. data retention & deletion

RevenueCat retains purchase data for as long as needed to provide subscription management and comply with legal obligations. to request deletion of your RevenueCat data, contact us at the address below and we will submit a deletion request on your behalf.

TelemetryDeck data is fully anonymised and cannot be attributed to you. because no record is associated with your identity, per-user deletion is not technically possible.

7. your rights (UK & EU)

if you are in the UK or European Economic Area, you have the right to access, correct, or erase personal data we hold; restrict or object to its processing; request portability; and lodge a complaint with a supervisory authority. in the UK, this is the ICO at ico.org.uk.

given that posè collects only anonymous identifiers through third-party processors, the personal data involved is minimal. contact us at the address below to exercise any right.

8. international data transfers

RevenueCat's servers are located in the United States. data transfers are governed by RevenueCat's Data Processing Agreement and comply with applicable data protection legislation, including UK GDPR and EU GDPR standard contractual clauses.

TelemetryDeck processes and stores all data within the European Union.

9. children's privacy

posè is not directed at children under 13 (or under 16 where applicable). we do not knowingly collect data from children. if you believe a child has provided data through our app, please contact us and we will take steps to address it.

10. contact

questions about this policy or your data:

human made things
help@humanmadethings.co.uk
humanmadethings.co.uk/pose/

we aim to respond to all privacy enquiries within 30 days.

11. changes to this policy

if we update this policy in a material way, we will revise the "last updated" date above. continued use of the app after changes are posted constitutes your acceptance of the revised policy.